The online video platform is massive — YouTube receives 100 hours of video uploads per minute! And video viewing does not appear to be reducing anytime soon. Since you’re ready to start advertising on YouTube for the first time – with one of those advertisings that appear before you start your video – here is a basic guide for you.
Although there is a lot more detailed information that goes into obtaining the highest ROI from YouTube advertisements, this nine-step approach is merely a beginner’s guide to getting started with your YouTube presence.
- Register an account on Google AdWords.
Your initial visit should be to Google AdWords. If you already have a Google AdWords profile, go to adwords.google.com/video to start a new video advertising campaign.
- Connect Google AdWords and YouTube
Check that your AdWords account and YouTube profile are linked. You may finish this step by selecting “Linked YouTube channels” from the navigation bar.
- General Preferences
Set your chosen daily budget while configuring the general parameters for your campaign. Start on a small level and work your way up as you become more comfortable with the account and what excellent objectives are.
The average expenditure is between $.01 and $0.23. You will not be charged by Google unless the viewer sees your advertisements all the way through. For experienced marketers, there is considerably additional personalization available for bidding.
- Choose the locations where you want your ads to appear.
You may select nations, regions, counties, ZIP codes, IP addresses, and so on, and you can be as wide or as narrow as you like. The more detailed you are, the more qualified your audience will be. Going a bit broader may be beneficial if you’re merely looking to increase brand recognition.
- Upload Video on YouTube
Then, from YouTube, choose the video you want to exhibit and upload it to your profile. Take assistance from YouTube advertising services for further information on how to structure your video for maximum success on search engines before uploading it.
- Advanced Preferences
In the “advanced settings” tab, you can choose the days/times of day you want your advertisements to appear (if there is a certain period when a client is more likely to be impressed by your product), as well as the start and end date for your new advertisement.
We would recommend turning off your advertisements from 12 a.m. to 6 a.m. and scheduling them to run more during your clients’ lunch and play hours when they are more probable to be on YouTube.
7) Device Selection
Getting more detailed with “device targeting,” you may select certain devices to target, such as mobile, tablets, desktop, laptop, and so on. Get on the devices you would use to look for your goods.
8) Choose the gender, age, topics, etc.
You can choose your age, gender, and the subjects for which you want your ads to appear. The more detailed you are, better are the outcomes. The more specific you are about the categories, interests, terms, websites, and phrases you want to appear for, the more specialized your viewers will be. So be as precise as you can!
9) Selecting Keywords
Use Google’s Keyword Tool or any other keyword research tool to identify relevant keywords and go as precise as possible when looking for particular keywords to target that your potential buyers will be searching for on YouTube. They will still help you filter out some of the keywords that may lead your ad to be seen by the wrong audience.
Get expert help!
This is only a sample of what is available for newbies interested in getting started with YouTube advertisements. Hopefully, this 9-step guide has given you a better understanding of the complicated world of video advertising. For detailed information about this advertising strategy, contact a reputable firm that offers YouTube advertising services.