Importance of responsiveness in web designing


Suppose you have to constantly pinch and zoom the website screen when viewing your mobile. In that case, the experience can become pretty tedious. Right? This certainly will not qualify for a good experience.

Due to this reason, in 2015, Google rolled out a change in its search algorithms. This change was the inclusion of the website’s mobile presence as a ranking factor. The date was named Mobilegeddon. The date’s name should alone tell you how important mobile responsiveness is in a website design. You can contact website design Malaysia for all your website designing needs.

A website must be user-friendly when viewed on a smartphone as well. If this is not the case, you will lose the audience, sales, and conversions. It has been observed that 40% of the audience has left a specific website to view their competitor’s website when they have faced a poor mobile viewing experience.

Responsiveness in website

Responsiveness is crucial because responsiveness allows the website to change its layout depending on the device it is being viewed on. This has made it easier to view websites on mobile. When a website is mobile-friendly, it has design elements like:

  • Text that is readable without the need for the audience to constantly zoom in and out.
  • Space for the availability of tablet tab targets.
  • No horizontal scrolling is required.

It has been observed that on an international level, the number of people who access websites from smartphones has crossed 2 billion in the year 2016. Thus, if you have not optimized your website to be mobile-friendly yet, you can contact web design KL for the same.

A responsive web design is needed to create a system in which the same site would resize itself depending on the device where it is being viewed. Suppose your website has a flexible and fluid layout. In that case, it will easily be able to adjust itself depending on the screen size where it is being used. A responsive web design is needed because it will allow the user to view the site comfortably on a tablet, desktop, or mobile browser.

Earlier, developers had to build three different websites to allow the website to be viewed on mobile phones, desktops, and tablets. Imagine the amount of inconvenience they had to face. However, now with the inclusion of responsive mobile design, the designers have to prepare the website only once. The site will be able to resize itself, depending on the device.

Some advantages of responsive designs are:

  • Increase reach to clients and customers
  • Consistent experience
  • Tracking, analytics, and reporting can be done in one place.
  • Reduces time and content management costs.

Thus, having a responsive web design is not only a trend anymore. It has become a necessity. With Google involving responsiveness in one of its ranking factors, every website that is put on the World Wide Web must have a responsive feature. Its responsive web design also increases the website’s visibility on the search engine since it is mobile-friendly.