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Bounce rate is a term used to analyze the traffic misses of a website. It represents the percentage of visitors who visit the website, but leave (bounce) without viewing other pages on the site. In other words, a bounce happens when the user does not find anything relevant on the website, and this makes him leave it quickly.
Every website owner wants the bounce rate of their website to be zero. High bounce rate is a matter of concern for any business. In this article, we will tell you ways to reduce bounce rate in the business.
Use WP 301 Redirects
301 redirects on WordPress is an efficient way to deal with the 404 error codes and also with redirecting users from old and invalid pages. WP 301 Redirects is a premium level WordPress plugin that deals with 404 and missing page errors.
By smartly redirecting traffic from 404 error pages to specific pages that your users wanted to visit, it will help your business recover the lost traffic. It will help in making your website visitors happy.
Provide a Good User Experience
The landing page is very important for any website. Due to this reason, it becomes very important to design this page in an aesthetically pleasing way. It has to be intuitive, easy to navigate, and should be user-friendly. Give them clarity on how to perform operations on the website.
For example, if you have an eCommerce store, then your landing page should help them search for products, read the user reviews, access their cart, make payment, and checkout. A simple and easy to navigate website is the key. Also, make sure there are no annoying popups as they diminish the user experience.
Ensure correct placement of the Call to Action
A “call to action” is an extremely useful feature to make sales conversions. When implemented properly, we can compel the visitors to take action to buy a service or a product. While using the feature, you need to ensure that you do not mislead people. State what you are offering them clearly and compellingly.
Prevent Users from Leaving
It is disappointing when a website gets traffic, but they leave it without taking any action. In such a case, what you should do is to use tools to track the behavior of your visitors. You will need to make strategies to stop them, when they are about to leave the website.
It can be in the form of showing them a customized message. This message could be a discount offer, an invitation to subscribe for newsletters, or anything else. It may happen that they don’t leave and spend more time exploring the website.
Conclusion
If you find that the bounce rate of your website is high, then you need to bring changes to your website. Identify what are the reasons behind it. The above methods can be helpful to reduce the bounce rate of your business.
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